Canon EOS C300 launches officially at CABSAT 2012

 

Canon Middle East launched its EOS C300 at CABSAT 2012 yesterday. The motion picture camera marks Canon’s entry into the film production industry. Among  the  first to preview the Canon EOS C300 was His  Highness Sheikh  Hasher  Bin Maktoum Al Maktoum, Director  General,  Dubai Department of Information, who was welcomed at the stand by Canon Middle East’s senior executives Anurag Agrawal, Managing Director and  Peter  Yabsley, Video Business Development  Professional, Canon EMEA.

 The Cinema EOS System is touted to mark the beginning of a whole new system for the motion picture industry.

“The launch of the Cinema EOS System in the Middle East has been highly anticipated by the region’s media production professionals and enthusiasts, since the new motion picture camera was announced at Hollywood in November last year. It has got great image processing and lenses – re-imagined to tailor the experience to suit the demands of a cinematographer. It’s a game changer for the entire Middle Eastern film production industry, another exciting innovation from Canon,” said Hendrik Verbrugghe, marketing director, Canon Middle East

The first model to debut under this system is the EOS C300 camera, with a super 35mm CMOS sensor and Interchangeable lens system.

CABSAT visitors will have the first opportunity to touch, try and evaluate the C300 and the creative opportunity it offers for both film professionals and enthusiasts.

“Another impressive feature which has wowed cinematographers is the EOS C300’s ergonomic design which takes into account various shooting scenarios, and can accommodate situations where every last inch of manoeuvrability counts,” Verbrugghe added.

With day-long shooting comfort and usability in mind, different components can be added or removed as needed. It’s also compatible with industry standard, third-party accessories so it can be easily rigged for studio, Steadicam, or just about any other configuration imaginable.