Author - Vijaya Cherian

Vijaya Cherian is Editorial Director & Managing Partner at CPI Trade Media in addition to heading the Broadcast Division at the publishing house as Group Editor. She has spent the last 15 years writing about the MENA broadcast market from a technical and commercial point of view. Vijaya is presently one of the judges for the IBC Innovation Awards.


Redefining regional content: Arab Format Lab

Khulud Abu Homos and Mustafa Alaidaroos are geared to experiment with every content recipe that has worked: international adaptations, content incubators, a market for pilot episodes and even crowd-funding a whole film. In conversation with the dynamic duo.


The great KSA opportunity

To gain new insights into today’s MENA media market, register to attend the ASBU BroadcastPro Summit at