CABSAT will serve as the platform for NAGRA to discuss the impact and possible applications of AI in checking piracy in the industry. NAGRA will demonstrate how data and analytics can give service providers and operators the edge to improve their business performance in a more complex distribution environment.
Service providers first need to identify which real, tangible business challenge they wish to address with data. Rather than just basic recommendations, these should could include user experience optimisation, targeted advertising and the business benefits of breaking down the silos from separate divisions within organisations, so they can streamline solutions that can provide quality services, drive subscriber value, improve content acquisition and deliver revenue growth.
Chrys Poulain, Sales Director MENA & Turkey NAGRA, said: “CABSAT is a key global event in the industry’s diary, and it’s a chance for operators, content owners and vendors to come together and find the best solutions that will maintain growth in the MENA region’s cable and satellite market. With so many opportunities for the pay-TV industry to grow around MENA, CABSAT enables NAGRA to talk to its partners and find ways to combat piracy and improve the user experience that encourages consumers to subscribe to award-winning TV services.”
NAGRA’s research demonstrates growing concerns in the region surrounding piracy, and live-streaming sports piracy continues to cause significant business challenges for the pay-TV industry, as illustrated for instance by BeIN, one of the company’s customers, in what has been described as the most widespread piracy of sports broadcasting that the world has ever seen.
NAGRA is also an active player in the MENA Broadcast Satellite Anti-Piracy Coalition and works with stakeholders from across the industry to battle piracy.
Stand: Hall 2, B2-20.