News Production

Abu Dhabi’s twofour54 marks 10-year anniversary

H.E. Maryam Eid AlMheiri, CEO of Media Zone Authority – Abu Dhabi and twofour54 and children from twofour54’s annual Summer Camp during a session at the CNN Headquarters in Abu Dhabi.

Abu Dhabi-based Media zone, twofour54, founded in October 2008, is marking its 10th anniversary.

Commenting on the anniversary, H.E. Maryam Eid AlMheiri, CEO of Media Zone Authority – Abu Dhabi and twofour54, said: “It has been a remarkable 10 years, during which we have built a thriving and sustainable media industry in Abu Dhabi that is helping to develop a strong, diversified economy. And I am delighted to say the future looks even brighter with many new initiatives in the pipeline to further strengthen our media sector. I am proud of how we have grown together as individuals, as organisations and as an industry, solidifying Abu Dhabi’s position as the Capital for content creators.”

twofour54 is home to a mix of international brands, including CNN, Red Bee Ericsson and Ubisoft, as well as local and regional companies such as Algorythma, Lamsa, and FLASH Entertainment, plus more than 580 freelancers.

twofour54 supports job creation in line with the vision of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, to create 10,000 jobs for Emiratis in the private sector.

At the media zone, 37% of the partner base is owned and operated by Emiratis. Content produced at twofour54 has included Bidaya Media’s popular children’s show Iftah Ya Simsim and the apps from Lamsa that have been used to consume more than one billion minutes of educational Arabic content.

twofour54 also supports programmes such as Young Arab Media Leaders, which equips promising young professionals with the skills and expertise they need, and the UAE Apprenticeship Programme, which brings the private and public sectors together to develop the region’s top talents.

twofour54 has also helped attract  productions to Abu Dhabi. In the last five years alone, more than 60  productions from Hollywood, Bollywood and the Arab world have been shot in the Emirate. These include, Star Wars: The Force Awakens and Furious 7, as well as other blockbusters such as Mission Impossible – Fallout, Tiger Zinda Hai, Race 3 and Saaho. It is estimated that one billion people around the world have seen Abu Dhabi on the silver screen owing to the productions filmed here.

In line with Abu Dhabi’s wider vision to create opportunities for entrepreneurs and small businesses, twofour54 recently allowed dual licensing, enabling partners to bid for government work, and started offering an extension to its entrepreneurship scheme to enable more small businesses to work from home.