Saudi Arabia’s media and advertising house Alamiya has chosen Grass Valley to support a major upgrade of its entire fleet of outside broadcasting (OB) vans – the largest in the Middle East. The investment in Grass Valley’s solutions will enable Alamiya to future proof its end-to-end live production infrastructure so it can deliver 4K UHD productions of major sporting and live events.
Alamiya has deployed hundreds of LDX 86 Series 4K/HD/3G cameras, including 24 LDX 86 High-Frame Rate HD/3G/4K UHD cameras, the K2 Dyno S3 replay system and four Karrera K-Frame Video Production Center switchers with 3 & 5 M/Es. Additionally, all of the related infrastructures, video routers and modular frames are based on Densité solutions.
The contract win builds on Grass Valley’s longstanding relationship with Alamiya.
Speaking about the deal, Sultan Al Muheisen, CEO of Alamiya, who was at NAB explained: “We have been working closely with Grass Valley for many years, during which we have been extremely impressed with their support. The Grass Valley team is always ready to provide help and advice, while their innovative and flexible solutions, which cover everything from cameras to servers, enable us to stay ahead of our competition in the industry. We wanted to ensure that any solution we selected is the best investment for the future and Grass Valley delivered exactly what we needed.”
The LDX 86 Series camera takes Alamiya’s OB operations to the next level with native 4K UHD (3840×2160) and native 3G/HD (1920×1080) image capture, using three unique 3840x2160p 4KXensiumHAWK CMOS imagers with DPMUltra (dynamic pixel management) functionality, offering a great viewer experience for all of its live productions.
In addition, the LDX 86 provides the GV-eLicense upgrade path for the next level of functionality when production needs require it. Whether it is HD or 3X super slow-motion today, 3G or 6X super slow-motion tomorrow, or 4K UHD down the road, ALAMIYA will be ready to cover the top division of the football competition and other sporting events in Saudi Arabia.
“We are delighted that Grass Valley has been chosen to help future proof its OB fleet to deliver the best quality content possible,” added Tim Banks, vice president of sales, EMEA, Grass Valley.
“The LDX cameras will enable Alamiya to offer their customers tailor-made solutions, enabling them to handle the most demanding and complex projects.”