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Argosy strengthens MENA presence by appointing Pharaon Broadcast as regional distributor

Argosy has appointed Pharaon Broadcast as its regional distributor in Lebanon to strengthen its market position there.

“We are continuously striking up new partnerships in the region, which will further help us understand the technological trends in different countries across the Middle East. They will also help increase brand awareness for Argosy and enable us to be considered earlier in the life-cycle of a project,” commented Raziullah Baig, Regional Sales Manager, Middle East for Argosy.

“Our goal is to streamline our sales and support operations, with the delivery of closer regional support through our partner programme. CABSAT will be a vehicle for us to really push this message whilst empowering our re-sellers and partners to go out and deliver top quality Argosy products and services.”

Baig added that with more original content being produced in the MENA region, there was an increasing “demand for the very latest in broadcast infrastructure equipment, including high quality signal transportation and intelligent networking and power management”.

“As an infrastructure specialist, Argosy has its Middle Eastern base in Dubai and we have strong relationships with integrators and resellers in Bahrain, Saudi, Qatar and so on to cater to this demand.

“Our clients in the region, such as HSE24, MBC, DMI or Alhurra, have already enjoyed access to a huge range of reliable products. This helps them minimise their procurement and logistics operations and also saves them a lot of time when it comes to delivering time sensitive projects.”