News TV/Radio Deals

Avid graphics to energise Glasgow 2018 European Championships

Avid has announced that it has been appointed as the broadcast graphics platform supplier for the Glasgow 2018 European Championships. As an official supporter of the major new multi-sport event, Avid will provide its tools and workflow solutions for graphics creation for audiences across Europe and help bring the multi-sport event to life for a potential TV audience of up to 1.03 billion.

The Glasgow 2018 European Championships is set to join the sporting calendar where Europe’s best athletes compete in events including aquatics, cycling, golf, gymnastics, rowing and triathlon, with athletics staged in Berlin. Taking place between August 2 and August 12, 2018, the inaugural event will see 4,500 world-class athletes compete before crowds at venues throughout Scotland and Berlin.

European Championships Management (ECM) and Fanview selected Avid – whom Glasgow 2018 have now contracted – to provide broadcast graphics solutions based on the company’s track record at sporting events, including NBC’s broadcast of the Olympic Games, Fox Sports’ Super Bowl and the Chinese National Games. Avid will work closely with the Championships’ timing, scoring and results providers for a potential TV audience of over one billion—as well as many more viewers across multiple digital platforms.

Aileen Campbell, Minister for Public Health and Sport, said: “With less than one year to go until the first ever European Championships, we are gearing up to deliver a must-attend, must-watch experience for visitors and audiences from across Europe. By engaging a world-class organisation with unrivalled experience in delivering the very best sporting events, we will ensure Glasgow shines on the world stage in 2018.”

Powered by MediaCentral, Avid’s broadcast graphics solutions will deliver on-air 3D graphics. 

“Powerful visual storytelling and stunning imagery are critical to building a compelling brand and attracting viewers in the competitive sports media landscape,” said Avid President Jeff Rosica. “With Avid’s powerful graphics platform and our successful track record in supporting sports events on the global stage, Glasgow 2018 European Championships can establish itself as one of the world’s top sporting events and boost viewership through eye-catching 3D graphics, timely news updates, and other captivating visual content.”