beIN Media Group has announced that it has signed PSG footballer Nadia Nadim, as the host of a FIFA Women’s World Cup show across its digital platforms during this year’s tournament in France.
Nadim, who plays for Paris Saint-Germain and the Danish national team, has one of the most uplifting and inspirational stories of personal triumph through adversity – all thanks to the power of sport.
For beIN, she will shine a light on her journey and search for other inspirational sporting stories during the World Cup, as she interviews and interacts with team mates, players, managers, staff and supporters throughout the tournament in France (7 June – 7 July).
The World Cup Show with Nadia Nadim will be available on beIN’s YouTube and Facebook channels, whilst fans can also follow her journey on Instagram and Twitter using the hashtag #beINSPIRED19.
A former Afghan refugee to Denmark, Nadim has gone on to represent Portland Thorns, Manchester City and Paris Saint-Germain, as well as winning more than 80 caps for the Danish national team. Outside of football, Nadim has graduated from medical school and is a trained surgeon.
In addition to Nadia’s behind-the-scenes digital shows, beIN is exclusively broadcasting every second of action at the Women’s World Cup across 31 countries worldwide.
Commenting on the announcement, Yousef Al-Obaidly, CEO of beIN, said: “We were immensely proud to launch beINSPIRED last month and our announcement of Nadia’s new show for the Women’s World Cup is just one of many initiatives we will be rolling out over the coming months. beINSPIRED is our stated ambition as a global broadcaster to inspire the next generation to participate in sport, and I cannot think of a more inspiring athlete or a better role model than Nadia to lead our first major beINSPIRED project.”
Speaking on the new show, Nadia Nadim, Paris Saint-Germain Féminines and Denmark, added: “I am incredibly excited to launch the new Women’s World Cup show with beIN SPORTS and I encourage everybody – from the biggest football fans to those who have never watched a women’s match before – to follow my journey across France. I will shine a light on truly inspirational stories of the World Cup and give a unique insider’s view of the tournament that you will not see with any other broadcaster. beINSPIRED is a fantastically powerful and bold project by beIN, and I am delighted to play my part in their first beINSPIRED tournament.”