Belden Inc. (NYSE: BDC) has completed the acquisition of Grass Valley. It has also announced the merger of Miranda and Grass Valley under the name Grass Valley, A Belden Brand. The new entity, which is the result of the historic merging of operations between Grass Valley and Miranda, will make its debut at NAB under a single banner. It will host customers, partners, resellers and media at two different locations in the Las Vegas Convention Center, April 7-10: South Hall SL206 for live and news production, and North Hall N2513 for playout.
Grass Valley personnel will demonstrate enhanced end-to-end workflows, featuring a host of well-integrated solutions that address the contemporary challenges of acquisition through production and playout. Both Grass Valley locations, identified with a combination of familiar brand icons—Grass Valley’s “GV” script and Miranda’s trademark, purple ellipse—will host a series of presentations and demonstrations that clearly illustrate the simplicity and flexibility of cloud-enabled solutions, the efficiency of software-based digital media workflows, and the fast-lane future of 4K on the IP superhighway.
Speaking about the launch at NAB, Marco Lopez, President of Grass Valley, said, “Just one week after the completion of the acquisition, we’re excited to share our celebration with the market. Most importantly, we look forward to demonstrating to our current and future customers the positive impact that our complementary portfolios, integrated engineering resources and shared domain knowledge can have on their businesses. Everything we do during this integration will be specifically designed to improve our ability to meet our customers’ needs both today and tomorrow. NAB attendees will see that teamwork already in action.”