Saudi Arabia’s General Entertainment Authority (GEA) has inked two deals with Indian entertainment companies to further cement its initiatives to promote entertainment industry in the Kingdom.
The deals will bring Bollywood performances to KSA as part of celebrity concerts. The deals were inked on the sidelines of the Saudi-Indian Forum held in New Delhi on Wednesday during the official state visit of Crown Prince Muhammad Bin Salman to India.
GEA’s Executive Director for IT, Ibrahim Al-Muqbil, signed a Memorandum of Understanding (MoU) with Totem Spot FZE to stage entertainment shows in the Kingdom in 2019. A similar MoU was also signed with entertainment firm BToS Productions to manage concerts for Bollywood stars as well as other international musicians performing in the Kingdom this year.
The forum, organised by the Saudi Arabian General Authority for Investment (SAGIA) in cooperation with the Saudi Center for Strategic Partnerships, was attended by around 400 Saudi and Indian delegates, including a number of officials and business leaders from the two countries.