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Choueiri Group’s digital arm appointed media rep for Weyyak

Nadine Samra, VP of digital business MENA & Africa, Z5X Global.

Choueiri Group’s digital arm DMS has been appointed exclusive media representatives for Weyyak – Zee Network’s Arab audience focused streaming Video-on-Demand (VoD) platform.

The partnership, which went into effect from October 2018, gives DMS the exclusive rights to extend advertising sales and opportunities on Weyyak. With the tie-up, Zee hopes to rope in more regional brands and advertisers onto its platform.

Zee is the Media and Entertainment arm of Essel Group, with Zee Network presence in 176 countries, reaching out to over a billion viewers globally with over 90+ channels. As part of its global digital transformation strategy to expand its entertainment services and to provide the best viewing experience for Arab audiences, Zee Entertainment launched Weyyak in 2017.

Speaking about the deal, Nadine Samra, Vice President of digital business MENA and Africa at Z5X Global said: “We have witnessed a great response from the Arabic audience in MENA and globally to Weyyak. It was critical to identify a strong partner who has the digital expertise to represent such a successful product for our network. We are excited about the DMS – Zee network partnership and will deliver outstanding marketing and brand requirements along with our partner DMS.”

Also expressing his views on the newly formed partnership, DMS’ Chief Operating Officer Michel Malkoun stated: “With Weyyak, I believe our relationship is driven by a shared vision, where we can clearly see that video advertising is swiftly becoming the dominant force in digital marketing. We look forward to a long and rewarding relationship, focused on Weyyak’s ongoing evolution and becoming a market leading VOD platform that caters to the diverse communication needs of our brand partners.”