The new company to be formed from the sale of Cisco’s Service Provider Video Software Solutions (SPVSS) business to a company backed by the Permira funds has been unveiled as Synamedia. “Syna” means “together” in Greek, reflecting Synamedia’s ambition to bring together broadcast and OTT media services and enable clients to deliver exceptional customer experiences, the release stated.
With the transaction expected to close in the first half of Cisco’s FY19, Synamedia’s executive team will outline the new company’s vision and plans at IBC 2018. The emphasis will be on continuing to provide secure and advanced end-to-end open video delivery solution, the release stated.
Commenting on the new entity, Dr. Abe Peled, incoming Chairman of Synamedia, said: “Synamedia enters the market at a time when the TV landscape is being redrawn. Building on a 30-year heritage in the pay-TV industry, a market leadership position, and an unrivalled reputation for innovation, we will hit the ground running as a private, independent entity committed to help customers boost engagement and revenues by capitalising on the myriad opportunities that IP distribution and cloud-based services bring.”
New video solutions from Cisco SPVSS’s portfolio that will move to Synamedia will be showcased at IBC on the Cisco stand (1.A71). They all reflect Synamedia’s singular focus, as per the release, to empower telcos, media, and pay-TV providers to optimise their current infrastructure and capitalise on OTT distribution to expand consumer choice and convenience, secure their revenue streams, and develop new offerings.
Highlights include enhancements to VideoGuard, a forthcoming anti-piracy service for rapid detection of, and response to, illegal streaming. Other new offerings include VideoGuard Everywhere and VideoGuard Server support for Android devices.
Also a renewed investment in Evo will be a key strand in Synamedia’s R&D plans. In an industry first, Evo now supports both one-way and one and a half-way connected devices, offering DTH customers in emerging markets a transition path to an environment where they can manage and monetise premium experiences on connected set-top boxes (STBs) – including Android TV.
And lastly, with Android TV gaining traction among large pay-TV providers, Infinite Video Platform customers now have the choice of Android TV and RDK solutions for hybrid broadcast/IP services on multiple devices including STBs.
Offering the choice of Evo, Android TV and RDK allows customers to select the option best suited to their strategy, the release stated.
Reportedly live with many pay-TV operators, and now supporting more than 10 million subscribers worldwide, the Cloud DVR solution provides the scalability and resilience required by customers. Since the start of 2018, five new operators – including Malaysian operator Astro, whose demo will be on the stand – have chosen to deploy Cloud DVR.
Cisco will demonstrate the benefits of its cloud-first microservices-based architecture in a multi-cloud environment. This lets customers combine public and on-premise cloud storage to enhance delivery and comply with content licensing agreements. It also provides the scalability needed for operators in those countries where it is a legal requirement to store a private/unique copy of content. Multi-cloud for Disaster Recovery (DR) is becoming a must-have because of its cost-effectiveness and flexibility. The first tier one operator is now live with this service, enabling them to build a cloud-backup on the fly, the release stated.
A demo will show how pay-TV providers’ unicast streams can be converted to multicast ABR streams, enabling large-scale OTT streaming on in-home devices while benefiting from broadcast-efficient distribution. Integrating transparently with existing ABR delivery systems, the solution has been deployed by a tier one pay-TV operator, the release stated.
A new side-by-side demo at IBC will highlight success in reducing streaming latency on a STB down to six seconds – comparable to a live broadcast. This low latency figure is achieved through enhancements to the end-to-end video delivery architecture.