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Comedy Central to premiere shorts series online

Viacom Digital Studios International is expanding Comedy Central's locally-produced content globally. The new show will run on the Comedy Central Arabia website and social platforms including Facebook and Instagram from 24 April.

Comedy Central’s digital content is expanding globally, as Viacom Digital Studios International (VDSI) announces the roll-out of the locally produced MENA episodes of Comedians Solve World Problems. The internationally originated short-form series will also have localised versions in US, Asia, GSA, Italy, France, Spain, Benelux, South Africa, Mexico and Brazil.

This follow the success of the series’ first season, which was produced by Comedy Central International for the UK.  Now through VDSI, the series is expanding to more regions, including MENA. The fresh, new local episodes are in Arabic with Arabic subtitles, and feature the comics coming up with funny solutions to some of the world and region’s trending social problems.

Each episode will spotlight 24 different comedians. The show will run on the Comedy Central Arabia website and social platforms including Facebook and Instagram with the first episode to premiere from 24 April onwards.

The first episode of the new series will feature comedians Ahmed Essam and Ahmed El-Hareedy finding ways to tackle one of the world’s biggest issues – Mental Health. A new show will air each week, with topics ranging from boycotting supermarkets/restaurants, social media addiction, interracial marriage and money.

The first global season of Comedians Solve World Problems generated over 5 million total views to date. Each episode ran between one to three minutes and was available across territories in Southern & Western Europe, Middle East and Africa, Latin America, Asia Pacific, and Central & East Europe.

With the recent launch of VDSI, Viacom introduced production hubs in Buenos Aires, New York and London to increase the international output of its short-form digital content. In 2017, Comedy Central produced 14 short-form shows like Josh Investigates, Comedians Solve World Problems and Bad Snappers in 150 territories on owned and operated social platforms. Now, through VDSI, Comedy Central plans to produce 20 additional short-forms through 2019.