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DIFF partners with Twitter for exclusive on-ground activations


diff-twitter-imageThe Dubai International Film Festival (DIFF) has partnered with Twitter this year to host a number of activities on the social media platform.

The festival’s gala opening will be streamed through Periscope, Twitter’s live streaming app. As part of the Twitter Mirror feature, celebrities participating in the festival will be able to take selfies by tapping the mirror’s screen. The image will then be sent out to @DubaiFilm for interaction with followers. There’s also Twitter Q&A, where followers can post questions that celebrities will answer. In addition, Twitter will host an indoor area at the festival for live interviews with celebrities that will then be shared on @DubaiFilm. In addition, DIFF will use Orcavue on the red carpet to take 360-degree videos of celebrities and moviegoers that will then be posted on Twitter.

Speaking about the partnership, Kinda Ibrahim, Director of Media Partnerships at Twitter MENA, commented: “We are proud to be taking part in such a prestigious film festival, and are excited to see people’s passion for the cinema roll out on Twitter. Our activations at this year’s DIFF are a way to bring the festival closer to film fans no matter their location around the world”.

Shivani Pandya, DIFF Managing Director, added: “Twitter is a great platform for movie fanatics across the globe to come together and share their passion for the cinema. We’re excited to be partnering with Twitter, and look forward to experiencing the festival with our followers”.