At CABSAT 2018, du has announced the launch of NatGeo Kids Abu Dhabi in partnership with Abu Dhabi Media (ADM). Designed for children, du is supporting the channel with the telco’s Direct-to- Home (DTH) delivery service platform, which enables ADM to broadcast the channel both in Standard Definition (SD) and High Definition (HD) formats.
“Through this partnership, we are providing a best-in-class viewership experience to our du home service customers, adding life to life. As one of the largest DTH delivery service platforms in the region, we are enhancing the quality of experience for Nat Geo Kids Abu Dhabi viewers, using our extensive expertise in broadcasting services,” said Hany Aly, Executive Vice President of Enterprise Business, du.
Commenting on the development, Ahmad Al Menhali, Director of Technology and Broadcast Services, Abu Dhabi Media, added: “When it comes to bringing our masterpiece content to regional and international audiences, it’s important that it arrives at the right place and the right time, hence, we at ADM selected du as an uplink provider partner that we trust its efficient distribution solutions over satellite platforms.”
Also during the event, du has demonstrated its managed broadcast services, and integrated suite of satellite, fibre networks, media asset management and over-the- top (OTT) solutions for management and distribution of content. The provision of such services is enabled by du’s Teleport in Jebel Ali, Dubai, that was awarded a Tier 3 certification under the World Teleport Association’s (WTA) Teleport Certification Program.
Visit du at stand ZB2-A70.