Mergers/Acquisitions News

Dubai-based MediaCast to distribute SmallHD products in the Middle East

handshake better insideSmallHD, a manufacturer of HD on-camera monitor solutions, has appointed MediaCast as its distributor for the Middle East region.

MediaCast will provide regional distribution service as well as sales and technical support to SmallHD.

“MediaCast’s sales force is spread across 15 countries in the Middle East and Egypt and represents leading companies in the production and post-production markets. MediaCast, therefore, is perfectly positioned to introduce SmallHD in this part of the world,” said SmallHD’s co-founder and CEO Wes Phillips.

Jaffer Sadique, in charge of Marketing & Business Development at MediaCast, explained SmallHD’s fit into the distributor’s product line, he said: “High-quality monitors are no longer just an accessory to a filmmaker, rather, they are a necessity. Evolving film shooting techniques means that it is just not enough to have a monitor that gives the visuals, but also offers an enhanced toolset with customised menus as well as advantages such as ease-of-use, light weight and true colour display.”

SmallHD stands out as a manufacturer for the constant innovation it brings to the products, literally seeing through the eyes of a cinematographer in its product development. We are glad to bring to the Middle East the superior SmallHD monitors that set standards for its image quality, build, lightness, innovative display and tactile features.”