Shock Middle East based in Dubai’s Media City, has launched its third radio station.
Hala 95.6 FM, Shock Middle East’s third radio station is designed to cater to a youthful, Arabic-speaking audience in the UAE. It is the first Arabic-language brand in the company’s portfolio.
The new station has two prime-time live shows Eesh Sabahak (6am- 11am) with Mohammed Enaba and Dardasha (3pm-8pm) with Reine Abour Jeily and plays contemporary Arabic music with conversation, local information and news bulletins from BBC World News Beat.
Raed Zidan, the founder and co-owner of Shock Middle East (launched in 2016) said: “We’re over the moon to have launched our third radio station – and in less than one year.
“The UAE has been crying out for a fresh, new Arabic station – and Radio Hala 95.6 FM is just that. With the latest tracks and entertainment, it will not only keep listeners up to speed with what’s all that’s hot and happening in the Arab world, but it will also keep them entertained all day long. It really is the only Arabic radio station to tune in and ‘turn up the volume’ to in the UAE.”
On the launch, Ali Jassim, Director General of the Umm al Quwain Broadcasting Network said: “We are very happy to welcome 95.6 Radio Hala FM to the UAE.”