Etisalat-owned content aggregator E-Vision introduced an eJunior application for children at CABSAT 2018 that was held in Dubai between January 14-16.
The app has more than 1,500 hours of curated on-demand content for children, said Humaid Rashid Sahoo, CEO, E-Vision.
“The launch is part of our long term strategy to secure content and collaborate with leading OTT SVOD players in the region for customised solutions to meet video business offering to mobile subscribers. With our content sourcing capabilities, E-Vision is enabled to develop leading original TV channels such as eJunior, and e-masala, as well as original content and programmes tailored to different markets”.
For more than 17 years, E-Vision has secured content for multiple pay TV and OTT services from major Hollywood Studios, Bollywood and Arabic studios. It has also acquired content from TV channel providers around the globe such as the BBC, Fox and MBC Group.
E-Vision currently operates in the UAE, KSA and Pakistan, serving a reported one million subscribers.