UAE boutique production house electriclimefilms Dubai, with offices in Singapore and Sydney, has relocated to a larger independent space in Unit 60 at Dubai’s arts hub Alserkal Avenue.
Speaking about the location, Senior Producer Chaza Said commented: “We really love Alserkal Avenue for its vibrant art scene and community which is why we decided to stay within the same location. After a long search, we finally found the perfect space to expand our team and create a collective working experience,” .
The new open studio office space enables the team to efficiently streamline the workflow with ‘the collection’ reception/lounge area for clients and visitors to view the EL portfolio on a large screen, a working station where the creative and production teams come together to work and bounce ideas, an edit suite for live editing and colour grading sessions with clients as well as an offline editing station separate to the main one.
The team collaborated with Sven Mueller from the SVENM firm who helped design and bring the original concept to life.
“The studio feels spacious and has the look and feel of an art gallery. Plans were made to provide people with a creative experience when visiting the studio. Whether this is a walk through experience, or simply designated areas in which we can immerse ourselves in like the edit suite that can turn into a ‘dark room’ to view edits on a big screen,” explained Executive Producer Michael Ahmadzadeh.
“The space in which we work is essential for unleashing the creative being inside us. A clean space is a clean mind after all. We want to staple EL Film’s position as part of the local thriving creative community,” added Ahmadzadeh.
El Film recently collaborated with Ogilvy on a KFC campaign, with direction and cinematography by Pabz Alexander and Damiano Fieramosca. The films focus on a comedic approach to confession tapes in a quirky vintage style. For Ramadan, the production house collaborated with both Porsche Middle East & Kellogg’s. Porsche was also directed by Pabz Alexander and Damiano Fieramosca and Kellogg’s by Nizar Sfeir.