US-based printer and media supplies company, ESHA Corporation, announced the launch of ESHA AV, a new division to provide design, build and systems integration AV solutions worldwide. ESHA Corporation founded in 1989 entered AV solutions four years ago and has been successfully working on projects around the world, especially in the MENA region. The company has partnered with AV integration firm Q-SOFT based in Qatar. The company has officially launched its audio-visual division as ESHA AV to cater to the demand for a distinct identity and modern strategy for systems integration projects across the world.
The announcement was made by ESHA Corporation CEO/President, Falgun Kadakia, who said the new division would be led by Dennis Mitchell, who has more than 25 years of experience in the AV industry.
Commenting on the launch, Kakadia said: “Mitchell is a professional with a great mix of strategic and analytical skills. He also has extensive experience in a wide range of product and service categories and we are delighted to have him. One of the things that he brings to the table missing from most A/V companies is years of doing live production and post production work. It is a big advantage to know how to actually make things look and sound better based on his experience in live production.”
Other team members include Kirti Shah, Procurement Manager who initiated ESHA Corporation’s foray into the AV market; Natasha D’Souza, Marketing Manager who moved to the US from Qatar to join the team with a career history in corporate communications and marketing in the Middle Eastern and W. Nicholas “Nick” Hreczny, Technical Manager who has spent more than a decade in the industry.