OSN is trimming its sports content portfolio, effective 31 March 2019, and will retain only cricket-focused channels as part of a new content strategy, BroadcastPro ME can reveal. The rest of the sports channels on the platform will be taken off air. The news was confirmed by OSN’s new CEO Patrick Tillieux, who also added that the pay-TV network will have more premium movies and women-centric programming in the coming months.
“We are redirecting our investments from sports to content that our customers enjoy the most, and in line with this, effective March 31, we will be closing some of our OSN-owned sports channels (except cricket),” Tillieux confirmed to BroadcastPro.
”We will continue to bring all the excitement of cricket, one of the most popular sports in the region, through OSN Sports Cricket HD and Ten Sports channels. There is a great line-up for cricket lovers to look forward to, including the India vs Australia series (Feb 24), New Zealand vs Bangladesh series (Feb 13),and this year’s highly anticipated ICC Cricket World Cup (May 30).
“Providing our customers with a broad suite of exciting premium and in-demand content is of upmost importance to us, and in the coming months, OSN will be delivering a new binge-watching channel, fresh monthly pop-up channels celebrating the biggest movie franchises, plus more curated lifestyle and women-centric shows. We are also in the process of refreshing our entertainment experience, which will enable viewers to discover their choice of content with ease and watch on their terms.”