New appointments News

Exterity expands Middle East team

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Ahmad Bsat, Regional sales manager ME.

IP video and digital signage technologies’ provider, Exterity, has expanded its team in the Middle East.

Following the promotion of Eleuterio Fernandes to VP of Sales EMEA in January 2018, Exterity has promoted Walid Tabet (in pic) to Regional Sales Team Leader and hired Ahmad Bsat as Regional Sales Manager.

Commenting on the new appointments, Colin Farquhar, CEO at Exterity, said: “A big reason for Exterity’s success in the Middle East is the team we have on the ground. Our regional office boasts an experienced, loyal team of employees, and we have recently celebrated the ten-year anniversary of our first employee in the region, Asad Haque. Today, our team of sales and technical staff works across the whole region, but also Sub-Saharan Africa and the Indian subcontinent to help our network of technology, system integrator and consultancy partners to distribute and install our end-to-end solutions. We are immensely proud to promote Walid to Regional Sales Team Leader, and the experience and knowledge that Ahmad brings to our team will ensure that we continue to offer the highest level of local support for our video streaming, hospitality IP video and digital signage systems as we grow.”

Ahmad Bsat, newly appointed Regional Sales Manager, has eight years’ experience in solution-based selling and brings in-depth knowledge of video streaming, hospitality IPTV and digital signage systems.

As the new Regional Sales Team Leader, Walid Tabet is now responsible for the Middle Eastern markets across all verticals to help the regional sales team achieve its targets, grow Exterity’s reach and position the company as the supplier of end-to-end IPTV and digital signage solutions across the region.