Facebook has appointed Ramez Shehadi as its new managing director in the MENA region. In his new position, Shehadi will lead the commercial growth and impact of Facebook and its expanding portfolio of apps, services and businesses across the region. Shehadi replaces Jonathan Labin who left the company in August.
Commenting on the appointment, Ari Kesisoglu, VP of Middle East, Turkey and Africa at Facebook, said: “The ever-evolving MENA region continues to be a key market for Facebook, with over 181 million people using the platform every month.
“Driven by a mobile-first strategy, Facebook’s family of apps and services help people to explore new ways of digital storytelling and support brands to reach the right audiences. Ramez’s depth of global experience in industry and technology strategy will help us further drive impact amongst individuals, communities and institutions in the region; while maintaining a focus on our mission to bring people together and build community.”
Shehadi previously worked as senior partner and managing director of the MENA portfolio of Booz Allen Hamilton, lead partner of the Mena Digital Business and Technology practice of Booz & Company and Global co-lead of Booz Digital, among others.
Shehadi said: “Digital transformation is well underway across the region, driven by demand for secure, fast and personalized online experiences throughout social communities and public and private sectors. I am excited to join the Facebook team at such a time and look forward to helping shape and drive the strategy in MENA, ensuring that the market remains prioritized and a source of information globally.”
Shehadi serves on boards of global public, private and non-profit institutions and is a fellow moderator of the Aspen Institute’s Middle East Leadership Initiative.