South Korea-based CJ 4DPLEX has announced a new partnership with Kuwait National Cinema Company (KNCC) to bring ScreenX – the world’s first multi-projection system that offers a 270-degree panoramic film viewing experience within a theatre setting – to the Middle East. This partnership will bring the very first ScreenX screen to Kuwait.
An agreement was signed by the duo on the sidelines of four-day CineEurope expo in Barcelona, Spain.
Kuwait National Cinema Company was established in 1954 as the first cinema operator in the GCC. KNCC operates under the Cinescape brand. This partnership follows KNCC bringing CJ 4DPLEX’ 4DX technology to the Middle East in 2016.
“We are proud to once again join forces with CJ 4DPLEX, whose efforts have been key in the success of 4DX in Kuwait. This new and exciting ScreenX partnership not only solidifies an already strong relationship, but paves the way to many more collaborations in future market-leading innovation. We are beyond excited to see what the future holds,” said Khaled Al Marzooq, Business Development Manager of KNCC.
“Through this new partnership, the ScreenX footprint continues to expand into new markets, following earlier rollouts from Asia and Europe to the Americas,” said Byung-Hwan Choi, CEO of CJ 4DPLEX. “This expansion of ScreenX into the Middle East builds on the region’s positive momentum, and positions it strongly as the cinema industry moves into the future.”
CJ 4DPlex is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing.
The company created 4DX technology for feature films, providing moviegoers with an immersive cinematic experience that utilises all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen.