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‘Game of Thrones’ sets Guinness World Record for highest global demand

The Game of Thrones premiere and finale of season eight have achieved the official title for the most in-demand TV premiere of all time, according to Parrot Analytics and Guinness World Records.

Game of Thrones has amassed a per capita global audience demand of 25.46m on 14th of April 2019, its season 8 premiere day, Samuel Stadler, VP of marketing at Parrot Analytics announced in a statement.

“Compared to its per capita global demand of 24.74m on the day of its season 7 premiere, the latest and final season has premiered 2.9% higher globally. Premiere day demand has been particularly strong in the United States, United Kingdom and France,” he remarked.

The worldwide demand for all series premieres from April 2015 to the day of Game of Thrones’ season 8 premiere on 14 April was indexed by Parrot Analytics and Guinness World Records. Its analysis found that the global demand on the day of the premiere exceeded the global premiere demand of every other TV series, including Game of Thrones own global season 7 premiere day demand, for any season across all platforms and markets under measurement.

“It comes as no surprise,” added Craig Glenday, Editor-in-Chief at Guinness World Records. “Game of Thrones has its fans tightly clenched in its dragon-like grip, and excitement for this final series has seen phenomenal engagement across every platform. It has broken records since it first aired – for its viewership figures, Emmy wins, and even its status as the most pirated TV show. And it looks like it’s going to continue breaking records right up to the final, undoubtedly devastating episode.”