Online users who viewed games videos were more likely to subscribe to a greater number of SVOD (Streaming Video-on-Demand) services than the average user; around six SVOD services, compared to two to three. This was according to Juniper’s latest research, ‘Digital TV & Video Streaming Survey: Consumer Attitudes 2018’, that surveyed SVOD viewers in the US, the UK and China.
Despite this, the survey found traditional TV still has a place, with only 35% of US SVOD users reporting using streaming services more frequently than terrestrial or cable TV. Sports users are even more conservative, with 92% of US sports streaming viewers watching sports content elsewhere, for instance through terrestrial TV or in a public venue.
In addition, the survey found that people who watched games videos were more prolific consumers of video content in general, with over 70% watching streamed video (eg Netflix, Amazon Prime Video, Twitch and YouTube) several times a day compared to 56% for the average user. This trend applied to each of the countries surveyed. However, dedicated eSports does not appeal to the majority of games stream viewers, with only 26% watching eSports events.
Other key SVOD survey findings identified Netflix as the clear market leader in the survey, used by over 80% of respondents in the UK and the US. Netflix was the only provider expected to grow its market share of existing SVOD users in the near future.