According to new figures from Digital TV Research, global revenues from pay TV and OTT TV episodes and movies will reach $265bn in 2018, rising from the $254bn recorded in 2017 and the $234 billion in 2015.
Despite pay-TV revenues falling, according to the TV Databook report, the number of subscribers continues to rise: reaching 1.03bn by the end of 2018, up from 922m in 2015. The total number of TV subscriptions will reach 1.51bn by the end of this year, up by 38% from 1.09bn in 2015. SVOD subscriptions will increase by 304m over the same period to reach 474m —SVODs share of the total will double from 16% in 2015 to 31% in 2018.
Commenting on the study, Simon Murray, Principal Analyst at Digital TV Research, said: “This growth comes despite pay-TV revenues falling by $4.4bn in 2018. OTT TV episode and movie revenues, including AVOD, will climb by $15.4bn in 2018. So, OTT’s share of the total will double from 13% in 2015 to 26% in 2018.”