Eurosport has teamed up with cloud-based video specialist Grabyo to amplify its distribution of live streams and real-time highlights across social platforms.
The partnership has included the use of Grabyo services throughout February’s Olympic Winter Games PyeongChang 2018. Eurosport had a 70-strong digital production team in PyeongChang complemented by an additional 80 staff working in local market digital editorial teams in Europe, plus 20 digital influencers from across Europe who were embedded into international and local editorial teams.
With Grabyo, Eurosport brought audiences key moments, highlights, storylines and reaction from across the Games, in real-time across a broad range of platforms and devices including Facebook, Twitter, YouTube, Eurosport.com and the Eurosport app.
Following the conclusion of the Games, Discovery reported 4.5 billion video views, 1.7 billion hours of video watched, and 386 million viewers during the Games with 8.1 million engagements around the Olympics, including likes and shares, across its social accounts, including Eurosport. Discovery and Eurosport’s digital and social platforms reportedly reached a record 76 million – more than doubling the average number of users and reaching new and younger audiences.
Grabyo is now being used by Eurosport’s content teams across key European markets, including the UK, Germany, France, Spain, Italy, Norway and Sweden. The platform enables digital teams to distribute highlights from live broadcasts to audiences on Facebook, Twitter, Eurosport.com and the Eurosport app. So far it has been used to post over 18k clips and livestreams.
Eurosport is using Grabyo to promote its video service available on Eurosport.com and the integrated Eurosport app using branded video shared to social platforms, driving tune-in and promotion for its OTT service. Eurosport has used Grabyo to amplify its social content around its key sports events since 2017, including the Tour de France, US Open and Australian Open Tennis and the UEFA Women’s Euro 2017 finals.
“We are delighted to be partnering with Grabyo to bring more content to our audiences across our key territories. With so many sports properties to cover, Grabyo provides our teams with a simple, highly-scalable workflow to quickly distribute content to multiple digital platforms and social accounts,” said Sameer Pabari, SVP, Content & Business Development, Discovery and Eurosport. “Using Grabyo at our biggest events has helped Discovery and Eurosport deliver our goal of a truly all screens experience for the fans.”
“We are excited to work with the Discovery and Eurosport team to enhance production processes and engage millions of digital fans across key markets in Europe.” commented Gareth Capon, CEO of Grabyo. “The need to bring content to viewers in real-time is now more crucial than ever. Grabyo is designed with speed and simplicity at its core, giving Eurosport the tools it needs to meet the demands of modern sports fans.”
In addition to accelerated video editing and publishing, Grabyo also provides Eurosport with a workflow to monetise social video on Twitter and Facebook. Clips cut from live broadcast feeds can be shared directly to Twitter and monetised through sponsorship and in-stream advertising. Grabyo’s Facebook Branded Content features enables Eurosport to activate advertising and sponsorship deals with brand partners – such as the social video campaigns during Le Mans 2017.
In support of this growing partnership Grabyo has added new features to its platform. Recent updates include the addition of GIFs, image capture and graphic authoring for live digital broadcasts.