News OTT/Video Streaming

Iflix launches mobile web app to drive more engagement

Andy Paterson.

Iflix has launched a pure web app called Progressive Web Application (PWA) with a native-like experience for Android mobile devices.

The new PWA runs, self-contained, in an app like experience, ensuring speed of access and reliability, even in areas of low connectivity.

Combining user experience offered by its native application with this new mobile web experience, iflix now offers seamless access and the best of both app and web worlds.

iflix’s new mobile web experience works on-demand and is always accessible, without taking up valuable smartphone memory or data. Being much lighter than a native app, it loads faster and consumes significantly less data and storage.

Iflix launched this based on examples of how consumer brands around the world, from Twitter to Starbucks, have enjoyed significant business gains from utilising this web technology.

The statement said that PWAs have led to an average 68% increase in mobile traffic for business with 15% faster load times and 52% increased conversions and PWAs require 25% less storage than native apps. Twitter saw 65% increase in page views following the launch of their PWA and Tinder’s PWA saw load times decrease by 50% in comparison to its native app, leading to longer session times and increased engagement.

Speaking about the launch, Andy Paterson, iflix Vice President of Product, said: “This launch is a significant leap forward aligning technology development to our vision of democratising entertainment for the mass market. Our new mobile web app will deliver great experiences for any device in any connectivity. This is enormously valuable to customers in emerging markets which are mobile-first but can face challenges when it comes to consistent and reliable internet access.”