iflix, an entertainment service in Southeast Asia, and social media platform Twitter, have announced a collaboration, to make premier football accessible in the region. For the first time in Malaysia, fans will experience digital integration and innovation in sport through iflix and Twitter combining their live stream technology.
Beginning with the first kick-off on February 1, football fans across Southeast Asia will have direct free access to more than 200 Malaysian Football League matches on all connected devices via Twitter on iflix’s Webview Player with no download, no sign up, and no login required. Fans can participate in the real-time commentary, interactive game-play, and featured polls via select hashtags throughout each match by simply logging into their twitter accounts.
In addition to live streaming matches, iflix will make real-time highlights, clips, and interviews, available via Twitter Moments as an immersive – and shareable – football community building tool for fans and clubs.
iflix acquired exclusive online video streaming rights to Malaysia Football League (MFL) for 10 years in 2018. Since then, the Company has live-streamed matches across all major tournaments including Piala Sumbangsih, unifi Liga Super, and Shopee Piala FA, along with more than 800 episodes of catchups, match highlights, and original shorts, on the dedicated Football Malaysia available on iflix channel on iflixFREE and iflixVIP, through the native app, mobile web app1, and dedicated microsite.
Speaking about the partnership, Mark Britt, iflix Co-Founder and Group CEO said: “This is a massive leap forward for iflix in our mission to democratise Malaysia’s favourite sport. Last season, we set out to return football to the people, the true fans of the game, who were denied access by expensive, monopolistic cable companies. We are so proud to be the first video streaming service in Southeast Asia to power MFL live-streaming technology on Twitter and driven by the opportunity to liberate the sport and empower the fans.”
Maurizio Barbieri, Head of Sports Partnerships, SEA and Greater China for Twitter added: “Broadcasting every game of the season for a premier first-division football league is a first for Twitter in Southeast Asia, and a remarkable opportunity to combine the huge amount of football conversation on the platform with the premium content that drives this. We have enjoyed great success live-streaming with leading sports broadcasters around the world, so we are excited to collaborate with iflix to bring more live football to one of the most passionate fanbases in the world.”
Malaysia Football League CEO, Kevin Ramalingam, commented: “The pioneering vision behind this deal represents exactly why MFL chose to work with iflix a year ago. We are excited with the digital integration and innovation in sport, and proud to be part of the future of football for the region.”