iflix, Southeast Asia’s leading entertainment service has announced that it is joining forces with Twitter in an exclusive campaign to broadcast the first iflix Originals movie in the Philippines, Mystified.
For the first time ever in Southeast Asia, Twitter users can catch the full-feature film directly on the social media platform at 8PM (GMT+8) on Friday, 29 March on iflix Philippine’s official Twitter account (@iflixph). As a special treat, fans can live tweet with the film’s stars, including Iza Calzado (@MissIzaCalzado), Sunshine Dizon (@m_sunshinedizon), Karylle (@anakarylle), and Diana Zubiri (@DianaZubiri15, in an interactive Twitter party.
Speaking about the partnership, Sherwin dela Cruz, Co-founder and Country Manager for iflix Philippines, said: “The iflix team is so proud of how Mystified turned out and we want to give the largest possible audience the chance to experience the film for free. Our collaboration with Twitter allows us to cast a wider net so more fans can see the film, with the added bonus of our stars interacting directly with their fans through the platform”.
Carl Cheng, Head of Entertainment Partnerships, Southeast Asia & Greater China, added: “Entertainment is a big conversation driver on Twitter in the Philippines. As the first of its kind in the region, we are excited to collaborate with iflix to help as many fans as possible to be part of this exciting launch. Through Twitter, everyone can join in the discussions and find out what’s happening as they unfold during the premiere. It is like attending the premiere night in the comfort of one’s home.”