News TV/Radio Deals

IndiaCast launches two channels on Etisalat’s eLife TV

IndiaCast has announced the launch of News18 Kerala and Colors Tamil on Etisalat and converted Colors SD feed to HD feed on their platform. Etisalat subscribers can tune in to Channel 849 for Colors Tamil, Channel 836 for News18 Kerala and Channel 250 for Colors HD. The two new channels by IndiaCast will be a part of Etisalat’ eLife TV, targeted at Malayalam and Tamil language audiences.

Explaining the partnership, Anuj Gandhi, COO, IndiaCast said: “The Middle Eastern market is an extremely important one for us, especially considering the growth in terms of both viewership and revenue that we have been clocking over the last few years. This partnership with Etisalat helps build on an existing robust one and deliver a win-win situation for all stakeholders involved. The GCC audiences can now keep abreast of the most recent news, opinions and debates playing out in the Kerala market and the best of Tamil entertainment through COLORS Tamil. For our Hindi entertainment audience, we will be bringing in a much better viewing experience as we upgrade the COLORS feed to a Hi-Definition one from the Standard Definition.

Etisalat eLife TV’s Asiana pack, as well as the legacy subscribers of Asian Choice Basic pack, can have access to a variety content on News18 Kerala. The offerings include, Nattu Varthamanam, Morning Prime Time, and Pothu Vedi among others.

Colors Tamil offers Tamil-language TV series and Hindi-language soap operas dubbed in Tamil language. It offers a mix of dramas, movies, reality shows like, Sangadum Teerkum Shaneeswaran, Sivagami, and Naagini 3 among others.