NMK Electronics has announced a partnership with inMusic for the distribution of Numark, Rane and Denon DJ in the UAE as part of its efforts to strengthen the local distribution channel in the country.
InMusic chose the UAE-based distributor for its extensive retail channel experience covering the Middle East and various partnerships within the local DJ community.
Commenting on this partnership, Dino Drimakis from NMK Electronics, said: “We are delighted to start working in the DJ / Music production market again and look forward to providing the key local artists and influencers that are shaping the music industry of the UAE with the top-flight service they deserve. At NMK Electronics, we can feel the energy and passion within inMusic to deliver products that meet and exceed the needs of this ever-changing market segment. The product mix within Denon DJ’s, Rane DJ’s and Numark’s product portfolio deliver solutions that continue to redefine the creative process for the aspiring and professional DJ alike.”
Commenting on the agreement, Neil Johnston, International Channel Manager at inMusic added: “NMK have a proven record for managing brands in the UAE, and their approach is exactly what is needed to help secure our trio of DJ brands the attention required for growth. The key to resounding marketplace success in the hotly-competitive DJ Sector is to have precisely the right partners in each marketplace. We are extremely confident that NMK Electronics is the right partner to represent our most influential and ground-breaking brands in the UAE.
“inMusic is very happy to appoint NMK Electronics as distributors of our DJ brands across the UAE. As inMusic continues to expand, our partners in all countries are working with us to deliver the best experience possible in the ever-changing retail landscape. We look forward to seeing the results in 2019 and working closely with NMK to achieve them.”
Denon DJ manufactures equipment for professional DJs. Numark is developing new approaches and technologies to advance the DJ experience. Rane DJ offers problem-solving DJ equipment, providing reliability and customer service.