Facebook Inc’s Instagram has launched its shopping tags feature to three new markets in the MENA region – KSA, UAE, and Lebanon in a bid to enhance the platform’s e-commerce experience.
“Shopping on Instagram is a great way to give our audience information about our products, and an easy introduction to our heritage and brand identity through the visibility of our product names. Since we started to use the feature, our sales from Instagram has increased by 42% and traffic to our website from Instagram is up 98%,” said Laura Dover, Global Digital Communications Manager at Barbour.
As part of the new functionality, a shopping bag icon will appear on Instagram posts that feature tagged products.
Through this feature, consumers will get easy access to their favourite brands. For businesses, this feature boost opportunities to meet target markets.