The French Tennis Federation (FFT) has launched an over-the-top (OTT) service in Brazil to distribute live coverage from this year’s French Open Grand Slam tournament.
In partnership with the Brazilian telecommunications firm Vivo, the dedicated platform is available via the RG Ao Vivo application and the FFT website and features shoulder content including player interviews and archived footage from Roland Garros.
The French Tennis Federation is the first Grand Slam to launch an OTT platform, providing Brazilian audiences with the opportunity to follow the tournament live.
Sports marketing agency Effect Sport, which promotes other streaming platforms, was appointed by the FFT to facilitate its partnership with the Telefonica-owned company and help distribute the national body’s rights.
“The French Tennis Federation is very proud to be the first Grand Slam to launch an OTT platform, providing the Brazilians with the opportunity to follow the tournament [live and in full],” FFT President Bernard Giudicelli told MKTEsportivo.
“This development fits into our international strategy and, more precisely, the investment we have made in Brazil for several years,” he added.
In another statement to MKTEsportivo, Pedro Rego Monteiro, Chief Executive of Effect Sport, said: “Because we believe we are dealing with the most iconic tennis product in the world and the brand with the highest penetration in Brazil, to establish a connection with the largest telephone company in the country was obvious”.
“I believe that the partnership tends to be a pioneer in the country and exceeds the expectations of Vivo, Roland Garros and, above all, Brazilian tennis fans,” he stated.
The platform has been launched a month before the start of the French Open, which takes place between 26th May and 9th June in Paris. It is priced at US$29.99 for access to the whole tournament, while subscribers can also pay US$10.99 for daily access.