News OTT/Video Streaming

Irdeto launches next-generation piracy control solution

Irdeto has  launched its next-generation Piracy Control solution. Providing detection and enforcement for content owners and operators, the online piracy detection and enforcement solution now provides new data-driven web video discovery tools with expert analyst oversight, multi-language site searches, integrated social media and search engine discovery, as well as peer-to-peer (P2P) stream discovery such as SopCast and Ace Stream. These new features will reportedly enable content owners and distributors to identify and then shut down pirated content across streaming video on demand (SVOD), direct download (DDL) and hybrid pirate websites.

“Operators need to expand their strategies to combat internet-based redistribution of content by including proactive piracy control solutions that identify and manage pirated sources of content available within their geographical footprint,” said Sam Rosen, Vice President, ABI Research. “Content providers must work internationally to coordinate and protect anti-piracy efforts, maintaining the value of their licensing rights by protecting the legal distribution of content. In both cases, piracy control solutions should include robust operational knowledge combined with appropriate short- and long-term enforcement actions.”

Irdeto’s next-generation Piracy Control solution also provides the flexibility, the company claims, to bundle web video, watermarking and P2P detection. Combined with analytics, forensics and a new integrated reporting system, content owners and operators have an solution that allows them to implement an intelligence-driven approach to anti-piracy, ensuring that their content is protected.

“The biggest threat to the content creation industry is content redistribution over the internet,” said Rory O’Connor, Senior Vice President of Cybersecurity Services, Irdeto. “As pirates become more business savvy, content owners, studios and operators need a trusted security partner who has the in-depth understanding of piracy and the technology expertise to implement a robust anti-piracy strategy to disrupt a pirate’s business model. Irdeto’s next-generation Piracy Control solution puts the content owner and distributor in the driver’s seat to protect their brand reputation and revenue.”