Avid has announced that Medi1 TV Morocco, the Morocco-based, private free-to-air news channel, has integrated Avid Maestro graphics solutions to advance workflow productivity, content quality, and grow audience share.
Medi1 TV has deployed Maestro l Designer to create 2D and 3D graphics and Maestro l PowerWall to drive on-set monitors of any size and resolution. The Medi1 TV’s teams also rely on Maestro | Designer to create real-time graphics across its news programming, supported by Avid’s underlying HDVG4 graphics rendering platform. In addition, the broadcaster uses Avid’s video editing software Media Composer, digital audio software Pro Tools, and Avid NEXIS shared storage.
Medi1 TV produces newscasts, talk shows and documentaries on current affairs, business and financial markets, and sports in both Arabic and French. To meet growing competitive market pressures, the broadcaster looked to increase production and content quality and deliver to audiences higher-value news programming as cost effectively as possible.
Commenting on the upgrade, Hicham Abderahim, Head of Creative Department at Medi 1 TV Morocco, said: “We needed to modernise our existing news workflow, as well as take advantage of state-of-the-art creative tools now on the market. With Avid Maestro graphics solutions, we’re no longer limited by outdated tools and can deliver highly compelling news content. Efficiency also is key to our operation and, thanks to our new Avid workflow, we’re able to expand our news footprint.”
Ray Thompson, Director – Broadcast and Media Solutions Marketing at Avid, said: “The news broadcasting industry is inherently competitive and extraordinarily fast paced. Avid Maestro graphics solutions enable competitive newsrooms to create dynamic graphics to engage new viewers leveraging Maestro l PowerWall to drive in studio displays of any size and resolution offering Medi1TV the ability to easily update and change the look and feel of the broadcast easily and cost effectively.”