Mergers/Acquisitions News

Ericsson Media Solutions rebranded as MediaKind

A screenshot of MediaKind’s website.

MediaKind, the new identity for Ericsson’s Media Solutions business was unveiled globally on 10 July 2018, through a series of events and a live global webcast.

In Dubai, the event was watched by the company’s channel partners as CEO Angel Ruiz  elaborated on the vision of the new company. He said: “Our award-winning technologies, established industry heritage and forward-thinking experts equip organisations with the end-to-end technology solutions needed to embrace media of all kinds.”

The new company will bring together media technology providers, Aspex, Azuki Systems, Envivio, Fabrix, HyCGroup, Microsoft Mediaroom and Tandberg Television. The company currently serves more than 900 cable, satellite, telecom service providers and broadcasters around the world, the company release stated.

On January 31, 2018, BroadcastPro ME had reported that Ericsson had sold its majority stake in Media Solutions to US-based private equity firm, One Equity Partners. While Ericsson has retained 49% of the shares in Media Solutions, One Equity Partners that reportedly has “deep expertise in media and telecom” joins as new majority owner.

The multi-media presentation highlighted MediaKind’s end-to-end video delivery solutions that included Emmy award-winning video compression solutions for contribution and direct-to-consumer video service distribution, advertising and content personalisation solutions,cloud DVR, and TV and video delivery platforms.  MediaKind sources added that more insights into the company’s next generation solutions and applications will be shared at IBC 2018 between September 13-18.

CEO Angel Ruiz, CEO also announced MediaKind’s global management team reportedly comprising of TV, telco and media experts. The management team includes Angel Ruiz as Chief Executive Officer; Gowton Achaibar as COO & Head of R&D; Heather Andrade-Neumann, as Chief People Officer; Arun Bhikshesvaran as Chief Marketing Officer; Misty Kawecki as Chief Financial Office; Mark Russell as Chief Technology & Strategy Officer; Sven Bolthausen as SVP Commercial Management & Sales Support with Alex Borlandas SVP of EMEA Sales.