The Egyptian tourism ministry has announced that Italian broadcaster Mediaset will be launching a new season of the documentary series based on ancient Egypt.
This partnership is part of the ministry’s strategy to “diversify into new promotion platforms and modernise techniques of marketing Egypt,” the ministry said in a press statement.
The first season of the documentary series was broadcast on the Freedom Oltre Il Confine (Freedom Beyond the Border) programme with each episode drawing nearly 1.5m views, as stated by Egypt’s Tourism Minister, Rania Al-Mashat.
The new season, hosted by programme presenter Roberto Giacobbo, will feature 13 episodes set in the ancient cities of Luxor and Aswan, the village of Abu Simbel, Sohag, Giza and the ancient site of Saqqara.
Additionally, with this documentary film, the ministry aims to draw in more visitors from Italy, which is one of Egypt’s main sources of foreign visitors. The ministry stated that more than 400,000 Italians visited the country in 2018.
The documentary will air on May 22, 2019.