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Nat Geo celebrates 100m followers on Instagram

Nat Geo celebrates 100mn followers on Instagram.

National Geographic’s global Instagram account, @NatGeo, has surpassed 100 million followers on the photo and video-sharing social platform. NatGeo’s Instagram feed shares the rare and incredible sights its photographers encounter on a daily basis. The images that come through the feed every day, paired with captions from the photographers’ words, bring an authenticity to the account that has proven to resonate with the community. This week’s milestone celebrates the special community between the tremendously talented photographers and the passionate fans who love their work, as well as National Geographic’s legacy of visual storytelling.

Sanjay Raina, General Manager and Senior Vice President, FOX Networks Group said: “Through Instagram and other social media channels, we are finding new ways to blaze trails in visual storytelling. We are extending the storytelling into local languages where our community across the region can find local stories told by local photographers on @NatgeoAbuDhabi for example.

“Driven by our passionate fans across the world and the Middle East, we are showcasing our world through breathtaking images and videos that inspire people to care about the planet. We are proud that 100 million people around the world want National Geographic at their fingertips,” added Raina.

Lila King, Head of News Partnerships at Instagram, added: “National Geographic set the bar long ago for visual storytelling that brings the world closer together. On Instagram, they’ve brought that vision to a whole new generation, and a global community. We’re thrilled to congratulate them on achieving such a remarkable milestone.”