Abu Dhabi Media’s first free-to-air Arabic documentary channel, National Geographic Abu Dhabi, has embarked on a local and regional campaign to showcase the diverse fabric of local and Arab society.
Following documentaries, Emiratis in National Service, The Tropic of Cancer, Almarai Bakery and Dubai International Airport, the channel aims to set the bar in depicting real-life stories with its new initiative titled, Real-Life Stories from our World.
“Since its inception in 2009, National Geographic Abu Dhabi has blazed an industry trail with its presentation of real-life stories that create a profound connection with its audience, fortifying its status in the region with high viewership,” said Abdul Hadi Al Sheikh, Executive Director of Television at Abu Dhabi Media.
“The new production line is essential to the content-based Abu Dhabi TV Network strategy, which is aligned with the Abu Dhabi Vision 2030 and with the broader UAE strategic direction.
National Geographic Abu Dhabi programmes will not be limited to dubbed documentaries, a new work plan will see the production of local documentaries that recount stories from across the Arab world and shed light on national achievements of international caliber under a scientific lens,” Al Sheikh added.
Statistics conducted by T-view from January to December 2015 confirm National Geographic Abu Dhabi’s leadership amongst its viewers and the factual entertainment genre ranking 13th amongst “Top Arab Channels”, 18th amongst “Top Channels Expat Arabs”, 18th amongst “Top Channels Emiratis”, and 19th amongst “Top Channels Households.”
The IPSOS 2015 results revealed that the channel’s overall viewership in Saudi Arabia remained high further supporting the regional audience reach.
Sanjay Raina, General Manager for National Geographic Abu Dhabi MENA Region, said: “The channel’s initiative contributes to educating and empowering Arab viewers while bridging the existing gap to deliver meaningful and sustainable content.
Currently, the channel is producing a number of documentaries in collaboration with the UAE Armed Forces with the aim of shedding light on their humanitarian work during campaigns and missions, both on the local and regional levels.
The all-new documentaries are central to the channel’s ambitious strategy and 2016 will witness a channeled focus on documentary production across a number of governmental bodies and private companies in the UAE.” Raina added.
The National Geographic Abu Dhabi seeks to address scientific, cultural, cognitive, and innovative subjects that are especially relevant to Arab communities, adding value to the several documentaries airing over 500 hours per year.