Turner EMEA has announced a significant internal promotion that will see Pierre Branco, who is presently SVP & GM for Northern Europe at the company, expand his remit to include the Middle East, Northern Africa, Turkey and Cyprus businesses from 1 April, 2019.
Branco’s focus will be on maximising all-platform growth opportunities for the MENAT brand portfolio, which comprises Cartoon Network and Boomerang English, Turkish and Arabic services, TCM and the distribution of CNNI. His mandate is to take Turner’s local content strategy to the next level, through harnessing the expertise and knowledge of the senior management team based in Dubai.
He will continue to report directly to Turner EMEA President, Giorgio Stock, and is a member of his EMEA executive leadership team.
Speaking about the internal shuffle, Giorgio Stock, EMEA President at Turner, said: “Pierre’s ability to bring fresh impetus and new thinking to our business has been proven across hugely diverse markets. Together with our talented regional management team, he will now help further our vision for Turner in MENAT to deliver outstanding branded destinations to our fans across the region.”
Branco has reportedly helped achieve transformative results at Turner such as the reinvigoration of Cartoon Network; the launch of Toonix, Turner’s first SVOD kids OTT service in the Nordic region; and the deal with Channel 4 to launch and build Adult Swim in the UK.