New appointments News

NOA appoints Abderrahmane Bessaih as sales director for MENA and Asia

Abderrahmane Bessaih.

AV digitising and archiving specialist NOA GmbH has hired Abderrahmane Bessaih as Sales Director, MENA and Asia.

In this position, Abderrahmane will develop and execute strategic plans to achieve sales targets and expand NOA’s customer base in the region as well as building and maintaining customer relationships.

With more than 20 years of experience in the telecom and broadcast industries, Abderrahmane most recently worked as senior consultant business development at Netia in Montpellier, France, developing the business agenda and defining paths to market their solutions over the MEA region. He also held the position of director business development North and West Africa at Belgian firm Newtec and prior to that he was director of business development MEA for Genesis Networks for over three years.

Commenting on the appointment, Christophe Kummer, Managing Partner of NOA, said: “We welcome Abderrahmane Bessaih, who already connected with our team with his longtime passion for archives and historical patrimony. His knowledge and expertise in dealing with the Middle East AV archive market will prove a great asset for our company.”

Abderrahmane Bessaih said: “I have known NOA since its early days and have always been impressed by the quality of its products and solutions. A passionate and highly-skilled team that always meet clients‘ expectations and who are well-known in the market for their technical expertise and innovative solutions. I am thrilled about joining NOA and representing such a great company.”