News Production

NOMAD partners with Sony Professional Solutions MEA

Mohammed Khammas, CEO of Ahli Holding Group & NOMAD, and Rob Sherman, Managing Director at Sony Professional Solutions MEA.

NOMAD, a purpose-built ecosystem being built by the Ahli Holding Group, has entered into a partnership with Sony Professional Solutions MEA to develop the media sector within its facility and create opportunities for entrepreneurs and the creative community to grow their ideas and innovate.

The MoU was signed between Mohammed Khammas, CEO of Ahli Holding Group & NOMAD, and Rob Sherman, Managing Director at Sony Professional Solutions MEA, a subsidiary of Sony Corporation. This partnership will create opportunities for content creators, filmmakers, artists freelancers and musicians. Sony Professional Solutions MEA will advise and mentor NOMAD members, while sharing its know-how on technology and production to help facilitate content creation.

Speaking about the partnership, Mohammed Khammas, CEO of AAHG & NOMAD, said: “What we are witnessing is a great shift towards creativity in business practice. We are steering away from being mere consumers of technology in the region to assuming the role of innovation.

I cannot think of any other platform such as NOMAD that provides this innovative approach into content creation and utilisation of technology. This partnership with Sony is really important for the value it brings to the regional and global market.”

NOMAD will leverage both AAHG and Sony Professional Solutions MEA’s global experience and knowledge to position itself as a world-class entrepreneurial ecosystem that will enhance Dubai and the UAE’s position as a focal point for global innovation for entrepreneurs and startups from an array of disciplines from around the world; including the media, culinary arts, design, gaming, and technology sectors. Through its industry partners and programming solutions, NOMAD members will have access to a community platform and network of mentors, investors and markets to scale their ventures.

Rob Sherman, Managing Director at Sony Professional Solutions MEA, said: “This partnership with NOMAD is significant, as it provides a holistic overview on how to support talent in the region. We as Sony provide the tools, and NOMAD comes in with the infrastructure that provide the ideal platform for people to use this technology. It is very important to build and nurture this platform locally to enable the storytellers to have a place and environment to work in.”

Spread across a one-million sqft facility, NOMAD will be located within The Echo Plex near Dubai Outlet Mall, and will be developed over two years, with the first phase launching in 2019. In this phase, co-working spaces and production studio resources will be built, along with a pilot co-housing community in which members can live to save costs. The second phase will launch in 2020 and will encompass larger community development and the rollout of more advanced facilities.

NOMAD is scheduled for launch later this year. The entity is working with government partners to develop feasible licensing and visa schemes that can be offered to its partners. Although the terms have not yet been finalised, residencies will be available through NOMAD when it becomes operational.

Membership packages with varied services will be announced at different price points although more flexible options may be made available for accelerator and incubator programmes.

Stay tuned for more details.