OTT television services like Netflix, Amazon Prime Video and the likes have found a strong fan base in children. According to the latest report by Ofcom, UK’s regulator for communications services, half of the population aged between 5 and 15 is glued to various streaming platforms.
This report examined children’s media literacy in terms of their ability to use, understand and create media and communications in a variety of contexts. The report provides detailed evidence on media use, attitudes and understanding among children and young people aged 5 to 15, as well as detailed information about media access and use by young children aged 3 to 4-year-old in the UK, but similar usage patterns have been noted in other countries, too.
The report titled ‘Children and parents: Media use and attitudes’, projects YouTube as the viewing platform of choice, particularly among 8- to 11-year-olds, where Vloggers are seen as an important source of content and creativity. The 2018 report showed that while TV sets and tablets dominate device use, time spent watching TV on a TV set is on a decline.
The disagreements between parents and children about screen time are causing increasing conflict among both. The report states that parents as well as 12 to 15-year-old children themselves are finding it harder to control screen. While parents may believe otherwise, most 12 to 15-year-olds consider they have a struck a good balance between this and doing other things.