ProSiebenSat.1 and Discovery are to premiere their joint-venture streaming offering for the German market in June with the service to launch under the brand name Joyn.
Joyn will offer a slate of 50 channels live – including partner Discovery Inc’s Eurosport – as well as video on demand.
A beta version of Joyn rolls out May 19. The company will be run by former Google exec Alexandar Vassilev as CEO and MD with co-MD Katja Hofem.
As a brand, Joyn will replace the existing 7TV JV brand. ProSiebenSat.1 announced that the new app’s official launch will be accompanied by a major marketing campaign on all channels of ProSiebenSat.1, Discovery and elsewhere.
Commenting on the launch of the joint venture company, Alexandar Vassilev, CEO and MD of Joyn said: “As the truly local premium platform, we are aiming to transform the German video entertainment market. Our focus is exclusively on the needs of our audiences and we commit to actively listen and reflect their feedback as we make our platform a success. Taking our first steps in the coming months, we invite everyone in Germany to #joynthejourney and our passionate team of 250-plus colleagues to build the German “Champion of Choice” video platform together.”
Commenting on the partnership, Katja Hofem, CCMO and MD, Joyn said: “Authenticity and humanity, a brand that listens to the user: that’s Joyn. We are combining not only the programming of ProSiebenSat.1 and Discovery, but also the content of many other partners. And of course, we will entertain our users in the future with a lot of exciting, exclusive and self-produced content – including Klaas Heufer-Umlauf and Katrin Bauerfeind.”