News TV/Radio Deals

Quest Arabiya content to play on dedicated channel on Etihad Airways

Quest Arabiya, the Arabic-language factual entertainment channel, has partnered with UAE’s Etihad Airways to provide a selection of original travel, adventure and outdoor productions from across the Gulf region to be aired on the airline’s E-Box in-flight entertainment system.

This partnership will allow Etihad passengers the opportunity to view a selection of original shows on a dedicated channel. Shows will include Etlaa Bara, a weekly magazine show that takes viewers to different outdoor destinations fronted by adventure influencers Areej Abdulla and Ali Khaja. Etlaa Bara also produces user-generated content episodes, to encourage viewers to film, explore and share their personal experiences with others.

Khalid Khouri, GM at Quest Arabiya, said: “Quest Arabiya immerses viewers into the wonders of the real world by bringing them closer to adventure and exploration through original productions that are aimed at adventurous, adrenaline and thriller-seeking viewers. Our partnership with Etihad, a world-class carrier that caters to multinational passengers from all over the world, will enable Quest Arabiya to showcase the region’s adventure and outdoor experiences to a broader demographic.”

Other programmes that will be available on E-box include Nabd Al Moghamara, which focuses on sceneries and adventures throughout the Middle East and North Africa while showcasing the region’s diversity and talent; King of the Street, a show dedicated to car enthusiasts; and Al Rahala, a travel and adventure program by Saudi blogger Abdullah Jumaa that highlights important and mysterious spots through local tours around the world, visiting markets, interacting through activities and adventures and enjoying local cuisine.

Commenting on the new content, Jamal Ahmad Alawadhi, Etihad Airways head of guest experience commercial, said: “We dedicate tremendous effort and resource to providing creative, exciting and relevant content which appeals to all our guests. We are confident that our new partnership with Quest Arabiya will offer travellers originating from all parts of the world with unique programming, and the ability to enjoy a diverse range of outdoor adventure and extreme sports experiences available in Abu Dhabi and the wider region”

In addition to the array of original Arabic factual entertainment content, the channel will showcase the documentary, Back to the Wild, produced by the Environment Agency Abu Dhabi in partnership with Image Nation Abu Dhabi.

Back to the Wild, which was first premiered exclusively on Quest Arabiya, depicts the Abu Dhabi led Scimitar-horned Oryx Reintroduction Programme – described as the world’s most ambitious mammalian reintroduction projects.