New appointments News

Ross Video announces new hire to head Middle East sales

Deepraj Sandhar, Regional Sales Manager, Ross Video.

Ross Video, which has announced 20% year-on-year growth in the Middle East, seems to be ramping up its efforts in the region with the recent appointment of Deepraj Sandhar as Regional Sales Manager. Sandhar, who has worked previously with Avid Middle East, will be based in Dubai. The regional appointment seems to be Ross Video’s first step to eventually opening an office in the region.

In a separate conversation with BroadcastPro ME, Stuart Russell, EMEA Marketing Manager, Ross Video commented: “I think it is safe to say that we’re committed to investing in the region and want to expand the team there so they’ll need a ‘home’ eventually. I can’t offer any comment on timescale but our customer-base is getting to a size where it’s the next natural step.”

Sandhar has worked in the media production industry for the last fifteen years and started his career in post production. He then moved into the broadcast sector and has worked with enterprise customers across the MENA region, holding a variety of roles including workflow consultancy, system architecture and account management.

Speaking about the new appointment, Oscar Juste, Director of Sales for EMEA, said: “Sandhar is a highly accomplished sales professional and I am sure his technical expertise will be valued by our customers in the MENA region. The Middle East remains a vibrant and challenging market for all broadcast technology manufacturers. Appointing a sales manager who lives in the UAE reaffirms our commitment to the region and demonstrates that we are accelerating our growth plans”.

Sandhar added: “I’m looking forward to building on our customer base in the Middle East and showing content creators how Ross can help them work more effectively.”