News OTT/Video Streaming

Ruptly releases 80 thousand video stories on new subscription model

Dinara Toktosunova, CEO of Ruptly.

Global video news agency Ruptly has unveiled a solution to enable access to all content on its Ruptly.tv platform in a new low-cost subscription model. Developed to democratise the video news industry and support emerging and mid-sized media entities, Ruptly PASS costs $14.50 (12.50 euros) per month and gives users unlimited access to video and live events on the service.

80,000 branded videos are now available on pass.ruptly.tv with the Ruptly Pass subscription, the release stated.

Commenting on the launch, Dinara Toktosunova, CEO of Ruptly said: “Ruptly PASS brings the greatest value to subscribers on the market today. We have innovated and changed the way we provide video content to support the growth of emerging and mid-sized media. We hope this will inspire talented publishers to strengthen their production, experiment with new video formats, and of course grow their audiences.”

Ruptly reportedly publishes an average of 40 new video stories daily, provided by a 3,000-strong network of video journalists from more than 100 countries. In addition to video-on-demand, around five live events are streamed each day via the live.ruptly.tv platform. A collection of 360-degree videos are included in the Ruptly PASS subscription.

“Our journalists are delivering stories that resonate with audiences around the world”, Toktosunova continued. “We take state-of-the-art technology and make it user-friendly. By pioneering multi-feed live video streaming to client social media pages, we have simplified live delivery to a few clicks. We made panoramic video accessible via download, enabling dozens of media organisations to try out the format for the first time. All the while we continue reducing the need for specialist technical facilities on the subscriber side.”