UK independent exhibitor The Light Cinemas has signed a deal to launch 15 sites in Saudi Arabia. The exhibitor has collaborated with London-based consultancy firm The Big Picture to create MUVI, which will launch the cinemas in KSA, according to a report in Screendaily.
The report also claims that The Light (as the company is known) is the first UK exhibitor to obtain a license to operate venues in Saudi Arabia and is one of only five companies to qualify for the Saudi government’s operating license.
Earlier this month, Bader Alzahrani, CEO of the General Commission of Audiovisual Media (GCAM), announced opening 45 cinemas by 2020. He also said that GCAM’s emphasis is on providing various entertainment opportunities for everyone, which will enhance and contribute to diversifying the economy.